Thursday, April 18, 2024

Embark Platform to rebrand as Scottish Widows Platform


The Embark Platform is to rebrand because the Scottish Widows Platform in a big revamp for the Embark Team.

As a part of the shake-up the Advance through Embark platform, the previous Zurich platform received through Embark in 2020, will close later this 12 months with accounts moving to the Scottish Widows Platform.

Embark will define its long term plans for the rebranded platform in the following couple of months and can write to advisers with main points.

Embark Team was once received through Lloyds Banking Team, mum or dad corporate of Scottish Widows, in February 2022.

Embark says the rebrand is a “trade of buying and selling title and branding handiest”, with the present Embark platform supplier Embark Funding Services and products Restricted (EISL) closing as it’s.

Account names will trade to Scottish Widows however there will likely be no adjustments to adviser phrases of industrial or consumer phrases and prerequisites. Person IDs and passwords will keep the similar, says Embark.

Embark says that Scottish Widows has “vital funding plans” in position for the Scottish Widows Platform.

New products and services deliberate come with enhancements to fee capability, charging capacity and new funding answers. New consumer control and recommendation equipment can be introduced.

Jackie Leiper, Embark leader government, mentioned: “The combo of our fashionable platform and merchandise with Scottish Widows’ power, reinforce and revel in will let us ship a greater vary of services for advisers and their shoppers. We’re dedicated to proceeding to spend money on our trade, our era and in our middleman relationships.”


Embark Team has £35.6bn in Property underneath Management for 385,000 person shoppers and has 8 UK workplaces together with London and Bolton. The corporate changed into a part of the Lloyds Banking Team in January 2022.

Monetary Making plans Nowadays Snap Research: The closure of the Advance through Embark Platform will likely be no marvel to trade watchers and will likely be observed through many because the tidying up of a slightly messy portfolio of companies owned through rapid rising Embark, now in fact a part of the a lot better Lloyds Banking Team. The relaunch of the Embark Platform underneath the Scottish Widows Platform title is also extra of a marvel. Different platforms is not going to welcome the numerous advertising muscle of Scottish Widows coming into the platform fray. The deal may mark a brand new technology of pageant within the platform marketplace however it’s early days but and main points of the Scottish Widows Platform plans will likely be eagerly awaited to evaluate the opportunity of upheaval.


Please enter your comment!
Please enter your name here

Related Stories